We often hear, “What does premium access really give me? Is it worth the cost?” The answer depends on your style journey—whether you’re just starting out or ready for a fully customized, compromise-free experience in both color analysis and daily palette use. Let’s explore what the free and premium options have to offer and help you decide which path feels right for you.
Starting Strong with Free Access: No Fee, Big Benefits
The free version of My Best Colors is your gateway into the world of personal color—with no fee to get started. It’s like having your first color fan—the kind you’d normally pay $30 for—digitally transformed and ready in your pocket.
As you shop, plan outfits, or browse your closet, the smart camera view makes spotting your best colors effortless. You’ll enjoy experimenting with fabric previews that bring colors to life, testing your instincts with the palette memory game, and exploring capsule palettes thoughtfully curated for your color type. These tools are intuitive and fun, helping you build confidence in your style and start creating a wardrobe that reflects your best self.
Taking It Further with Premium Access: A One-Time Cost, No Subscription
When you’re ready to elevate your experience, premium access offers unmatched flexibility and customization—all for a one-time payment. No recurring fees, no subscriptions—just one straightforward cost that unlocks a lifetime of benefits.
Premium access takes your color journey to the next level. Think of it as upgrading from a single color fan to a fully stocked color styling studio, tailored to your unique needs.
For this one-time cost, you unlock a wide range of palettes designed to refine every aspect of your style. You’ll gain access to neutrals for wardrobe staples, complementary shades for building outfits, accent colors for that perfect pop, and even palettes for jewelry, eyeshadow, and lipstick—all aligned with your color type.
And the customization doesn’t stop there. With premium, you can create and import custom palettes that reflect your personality or work alongside your stylist to craft something truly unique. Every palette, whether bundled or custom, integrates seamlessly with the app’s tools, giving you the freedom to explore your style without limits—all without the worry of ongoing fees.
The Power of the Color Analysis Kit
If you’ve already identified your color type—through professional draping or our free AI-based self-analysis tool—the Color Analysis Kit might feel like a fantastic bonus. But if you’re still exploring or prefer a hands-on, precise approach to analysis, this feature is transformative.
Premium access unlocks three advanced filters to refine your understanding of your unique coloring:
- Cool or Warm helps you determine your undertone.
- Dark or Light reveals whether depth or brightness suits you best.
- Clear or Soft guides you to your ideal intensity, balancing vibrant and muted tones.
These professional-grade tools bring the precision of in-person color draping into your home, empowering you to uncover your perfect match with confidence.
Which Path Is Right for You?
The free version is perfect if you’re looking for a curated, ready-to-use experience with no initial cost. It’s designed to give you confidence in your best colors, making it easy to shop, plan, and style with tools that simplify your color journey.
But if you’re craving complete flexibility—a no-compromises experience that lets you explore every detail and personalize every choice—premium is your ideal upgrade. The one-time fee gives you lifetime access to all premium features, from advanced analysis filters to customized palettes. No subscriptions, no hidden costs—just a single investment in your style.
No matter where you start, My Best Colors is here to help you embrace your most vibrant, authentic self. 
Your journey is yours to create—choose the tools that inspire you and get ready to shine!
